What is the YouTube attention market?
YouTube is a market where the currency is watch time. Demand is how many viewers spend time on a topic; supply is how many channels publish about it. Successful channels usually focus on a specific niche rather than trying to serve everyone.
Mentis maps these forces using patterns from the social world catalog — demand, formats, and monetization signals. For live channel stats and clip-level analysis, pair this tool with paste-a-link video analysis on the homepage.
What are saturated niches on YouTube?
A saturated niche has high supply relative to demand: many established creators, repetitive formats, and harder growth for new channels. Breaking in often requires a sharper sub-niche, better hooks, or a unique angle.
Our saturation score (0–100) estimates how crowded the keyword feels. High saturation does not mean impossible — it means you need stronger differentiation or a smaller sub-niche with less competition.
What makes a YouTube niche profitable?
Profitability combines audience value (advertiser RPM) and production cost. High RPM niches like finance or B2B software can win even with moderate views; low RPM niches can still work if videos are cheap to produce at scale.
The monetization score and RPM band in your report are directional estimates. Validate with your own analytics after you publish.
